Career Opportunities in Designing
It is true that the profession of designers has come a long way in
the last decade. It has received public recognition firstly as a part of our
economic and cultural life and secondly as 'business', or 'design industry'.
However, one can still perceive formidable challenges for those trying to
pursue a career in design. The contribution of 'industrial' designers is not as
widely known as it should be. The reasons for this are that most people are
familiar with engineers and architects as people carrying out more challenging
design based activities. Industrial design, however, refers to an activity that
has to do with products and objects that are used to fulfill practical
functions. It is impossible to dissociate the term design from the term
manufacture.
In design it is the application of creative and artistic skills to
a practical end. Designers work within technical, manufacturing or budgetary
limits but ensure that, the design serves the purpose it is intended for. Designers
work to a brief, but they are creative people who must be left to develop their
own genius. Nothing could be further from the truth.
Design is
divided up into a number of separate areas:
'Graphic design' and 'Textile
design' are two dimensional while 'three-dimensional design' includes
industrial design, product design, fashion and jewelry design, interior and furniture
design, exhibition and theatre design, etc.
Graphic design originated as design for the printing industry -
books, posters, magazines, but has expanded into other areas and it now
includes photography, film and video, and all kinds of visual communications.
Textile design relates in particular to manufacturing industries. Willie
artists and designers skills are alike, artists' work shows self-expression
while designers work is aimed on problem solving and practical tasks, Designs
of products, environments and systems aim at the customers' needs in terms of
comfort, aesthetics, efficiency, safety, reliability, economy, etc.
Designers often have to put restraints on their creativity as they
work towards deadlines. Professional designers need to be creative but the
amount of creative or original work they can be involved in 'varies. It is
essential that designers have technical knowledge appropriate to their
discipline, and commercial awareness of markets.
Design finds application in a number of different fields.
Industrial designers develop and design products like cars, home appliances,
computers, medical, officer recreational equipment, children’s toys, etc.
Designers combine their artistic talent with research they do on
product use, marketing, production methods, and materials to create the most
functional and appealing design and to make the product competitive in the
market.
Graphic designers work in visual communication design. They work
through print, drawings, pattern, photography or a combination of these.
Graphic designers work for ad agencies, in printing and publishing, commercial
packaging, design research, TV and film companies etc.
Fashion Designers- Design Apparel
and Accessories
Fashion designers may be self-employed and design for individual
clients. They make fashion trends by establishing the line, colors, and kinds
of materials that will be worn each season. Others cater to high fashion
department stores.
Visual Design
Graphic design/animation design -Graphic
design is really the design of communication and has developed considerably
from the days when it was known as commercial art.
Industrial Design
Product design/ceramic design/furniture
design - In manufacturing industry, traditionally, the engineer who
designed the working parts of a machine also designed its exterior and, without
any art-based training, did so more or less according to the shape and size of
the product's parts and the demands of the manufacturing process.
Rapid growth in consumer spending and growing competition for
sales led manufacturers to see the possibility of designing products which not
only look good and can be sold on appearance, but can also be more efficient
and convenient to use. Increasingly now, designers are working with design
engineers to produce designs for goods, keeping in mind the appearance of
items, convenience, safety, efficiency and ease of maintenance. New development
in design has also been possible because of technological developments and new
materials, e.g., metals, plastics, rubber, etc., are more flexible for the
designer's needs.
Craft design -
Designers have technical knowledge of relevant handicraft or manufacturing
processes, for example firing, decorating, carving, inlaying, molding,
engraving and glazing. They work for designing of ceramics (ornaments, tiles, etc.),
jewelry, silverware, metalwork and pottery, glass (glassware and
stained/architectural glass) and furniture. Design is usually for
mass-manufacture, or possibly for production through traditional methods by designer
crafts persons.
Designers may work with potters and jewelers to create products
that have a wider appeal and a more competitive pricing. Some work for the film
and advertising industry, making anything that is required for the purpose of
creating a special effect.
In addition to being visually creative craft designers are their
own technologist, production manager, marketing expert and salesman, book-keeper
and buyer.
Two Dimensional
Most fashion designers, however, work for apparel manufacturers,
adapting men's, women’s, and children's fashions for the mass market. Textile
designers design fabrics for garments, upholstery, rugs and other products,
using their knowledge of textile materials and fashion trends. Other designers
may be working as even exhibition designers, craft designers, etc.
Interior designers plan space and furnish the interiors of private
homes, public hotels and theatres.
They develop designs, prepare working drawings .and specifications
for interior construction, furnishings, lighting and finishes according to the
clients' needs and tastes. Interior designers plan spaces that meet
accessibility standards for the disabled and elderly also.
Set designers/design movie,
television and theatre sets. They study scripts discuss
with
directors and conduct research to determine appropriate architectural styles.
PERSONAL CHARACTERISTICS OF
DESIGNERS
Industrial and visual communication designers must be creative and
artistic with a good imagination. They should be able to think in a clear;
logical manner, analyses problems and come up with original solutions. They
need visual imagination and should think in three-dimensions. They should be
able to express their ideas through drawings. They should/ have numerical
ability to enable them to calculate dimensions, etc. They must be capable of
intricate and detailed work for drawing and constructing.
Models, good color sense, appreciation of aesthetics and
sensitivity to ergonomics (the study of the relationship between people and
their environment).
Designers should be amiable, good at communication and should be
able to get on well with colleagues.
Skills in persuading are necessary to present ideas and arguments
to other members of the design team.
THREE DIMENSIONAL DESIGNS
This category of design encompasses a wide range of materials and
industries. It is concerned with products, objects, things. In 3-D design there
is craft or studio based design, and there is
industrial design.
Graphic designers work with print, pictures and patterns on flat
surfaces. They 'layout' words and pictures on pages for books and magazines, in
advertisements, posters, sales brochures, product packaging, the aim of graphic
design is to effectively communicate information through visual means. It is a
broad heading covering a number of different disciplines. Typography is an
essential element of all fields of graphic design. Specialized areas are
lettering and calligraphy.
Most illustrators concentrate on specialist subjects, e.g.,
fashion, nature or cartoon. Many designers specialize in particular skills or
in types of media; for example, magazines or TV technical illustration work for
scientific, medical or engineering subjects, for reproduction in manuals and
text books demand precision. Animation is based entirely on drawings which,
when photographed, produced a three-dimensional impression.
Basic knowledge of printing and image-producing techniques is
essential. Designers must know how to use space, color, lines and shapes. The
work is as much technical as creative. Designers have to understand the
technicalities of printing processes, photography, and color reproduction, type
with all its varied fonts, sizes and weights. More and more of the everyday
work of the graphic designer is done on computer system.
NATURE OF WORK
Industrial Design/Visual
Design/Graphic Design
The activities involved in three-dimensional designing begin with
design research. Designers work on briefs from the marketing department of
research. What the customers want and which designs will sell. The designer may
work on modifying existing products or parts of products, rather than creating
wholly new ones.
The designing process implies the application of creative talents
to produce rough sketches to outline ideas, keeping the design within available
production capabilities. The designers then select the shapes, colors and
materials for products keeping in mind the functional aspect which must suit the
lifestyles of customers and ensure product efficiency.
Designers use technical knowledge and liaise extensively with
other experts to ensure feasibility and cost-effectiveness. Designs may have to
be modified and adapted a number of times before they are acceptable. Technical
constraints may often compromise the original concept for a product. Once
designs in the form of rough sketches have been approved by management,
detailed working drawings are prepared.
Computer aided design (CAD) systems may be used. Accurate models
of products are also made for testing. In addition to supplying production
staff with working drawings showing exact dimensions etc., the designer may
have to provide written instructions.
The designer should be available to solve problems relating to
adoption ensuring that the end product; as far as possible, conforms to the
initial brief and agreed requirements.
EMPLOYMENT AVENUES
A large number of designers working in industry and commerce are
working in graphics/visual communications. Many of them specialize in one
particular field such as advertising, publicity, packaging. The main areas of
employment are as follows:
Advertising - Graphic designers may specialize in
poster work, preparing lay-outs, TV advertising, shop display, etc. Normally
graphic designers work in teams of two in ad agencies. The team has an art
director and a copywriter'. Their skill is in originating ideas which promote
products in imaginative and existing ways.
Publishing Printing
-
They are mainly doing typographic word,
illustration technical illustrations and photographic work for books, book jackets,
greeting cards, magazines and journals. Commercial firms and industries need
graphic designers for advertising, packaging designs, etc.
TV-Print and video complies - Graphic
designers design opening titles and credits. 'They may illustrate in animation
or for educational programmers. This field of work is being increased by the
spread of more and more sophisticated computer animation systems. Principles of animation are the same, but new
technology allows a designer to put together sequences of movement much more
rapidly.
Publicity materials - Another and less well
–known side of the advertising industry concerns designing of brochures which
describe products to potential customers or a whole variety of give-away
material; carrying the company name, logo and slogan.
Illustration -
Illustration is a specialized area of graphic that concerns
the drawing and painting of images that will appear alongside text in a book,
poster or magazine. An illustrator gets briefed by the editor on the kind of
style required and the subject matter.
Photography - Photography will be dealt with later
in this section ~ut it is as
well to realize that photography is just as much a part of graphic design as
illustration. It is simply another way of producing pictures, and freelance
photographers, who want to work in publishing or advertising, build their career
in exactly the same way as illustrators.
TRAINING IN INDUSTRIAL
DESIGN/GRAPHIC DESIGN/ ANIMATION, ETC.
In India, design is a comparatively new area of work and study.
Professionals in the area of design particularly industrial design (products)
are generally engineers who have furthered their interest and career objectives
through a related course in basic design, e.g., electronic design. The
industrial designer's professional course is offered by the National
Institute of Design at Ahmedabad
This
institute offers 5 years professional courses to school level’s
and some advanced programmers to graduates. The Indian Institute of Technology
also offer Masters in industrial design course to engineering and architecture
graduates.
Graphic designers are generally being trained at Art Schools.
However, professional courses in visual communication are offered at National
Institute of Design and at Film Institutes at Pune and MADRAS
Description of School Leavers Professional Programmed
The foundation year (I year) involves an introduction to the basic
skills and conceptual abilities necessary for a designer. Inputs during this
year include freehand drawing, geometry (plane and 3D), model making, and
introduction to materials, color, graphic composition and design process.
Taking off from a theoretical base, the emphasis is on learning through actual
practice, experience and exploration of media and phenomena. At the end of the
first year, students are given their streams for specialization based on their preference
and aptitude, and their performance during the foundation year.
• Product design - The
product design programmer aims to produce professionals who can handle design
and development of products of both industrial and small scale sectors (e.g.,
consumer goods, automobile, packaging, etc.). Students are exposed to real and
simulated work conditions in the form of projects in which they demonstrate
their learning, application of theory and their creativity and innovation.
Theory courses include technical drawing and illustration, engineering
materials and processes, technical sciences, ergonomics, photography, computers
and model making, along with assignments in form, space and aesthetics. The
major projects include simple product design in plastics, control-display
interface design, techno-aesthetic detailing, lighting, packaging, electro
mechanically complex product and systems design.
Furniture design - This discipline
involves the design of furniture for different domestic or commercial
applications and can be extended to the design of system furniture and storage
devices, structures and exhibitions. Some of the theoretical courses in
furniture design are shared with product design.
Some specialized inputs include furniture technology, wood and
metal joinery and prototype making. The major projects include simple furniture
design (wire products), outdoor furniture, craft design, folding furniture and
system design.
Textile design - Textile
design involves the design of printed and woven surfaces for applications like,
garments and apparels, furnishings and interiors.
Students are introduced to various techniques of surface design
and decorations, fabric structure and construction and are also given practical
experience in weaving, printing and dyeing methods in both craft and industrial
sectors.
Visual communication - This programmer
aims to turn out professionals who can communicate through a variety of media
in different sectors that might need their services (like social developmental
communication, advertising, film making, corporate presentations,
print/publishing, etc.)
Some of the important courses in :visual communication are
elements of composition, layout and typography, letter design, color,
photography, illustration, DTP, printing technology, packaging, symbol design,
exhibitions and elements of video, animation and audio visuals. After the third
year, students of communication design take up major projects in areas like
graphic design, video programming, animation and exhibitions for
specializations.
Fashion is a term commonly used in relation to clothes, dresses,
garments, textiles; etc. There may be styles in a large number of other things,
e.g., furniture, automobiles, etc. In this Chapter I have dealt with fashion as
related to garments and accessories.
In the last fifteen years fashion designing has gained spectacular
prominence. There is increase in quality textiles materials for the fashion
designers to work with. This trend of fashion consciousness is bound to grow
and stay.
Fashion is identified today with status, acceptance and it almost
implies social involvement. India enjoys a prominent place in the international
market with its rich silks, traditional handloom fabrics, rustic textures and
vibrant dyes. The creation of a world market for Indian garments is largely the
contribution of Indian fashion designers. The trends of growth are set for
fashion entrepreneurs.
NATURE OF WORK
There are three main areas of fashion design and manufacture.
These are designing for mass production (wholesale), fashion trends and large
scale manufacture of designer ware. By far the largest area is wholesale manufacture,
where firms mass-produce garments following fashion trends set in by fashion
forecasters. High fashion designs when simplified and adapted for the common
public are suitable for production in large numbers at low cost. Fashion trend
setters are celebrated firms and fashion houses which produce exclusively
designed garments collection. Fashion shows of collections are held for marketing
these designs.
Designers, in the wholesale manufacturing sector, generally specialize in producing certain types
of Clothes in a wide range of styles and fabrics. e.g., 6 jeans, jackets, children
wear, men's wear, etc. Some designers specialize in leisurewear, women's wear;
accessories, shoes, knitwear, sportswear. Some others specialize in designing
of costumes for stage artists, TV or film. This work can involve historical
research as well as design.
Stages in the Designing of a Garment
Research - Creation of a design involves
identifying what customers need and which designs will sell.
Even in the special designers section, designers producing
expensive original work keep in mind factors such as social customs,
international fashion trends and fabrics available. In the wholesale sector,
manufacturing designers select and modify designs which are going to sell. They
get 'ideas, by reviewing periodicals and attending fashion shows, etc. They
also take into account competitors' products and sales information. Trends are
anticipated as designs are produced a year in advance of garments reaching the
market. New designs are required for two or more seasons each year.
Designs - Designers use their creativity to
produce ideas to suit the market's needs. Sketches are used to outline basic
ideas when fabrics are selected. The appearance, quality and texture of fabrics
are taken into account. During manufacturing, the designer liaises with
production staff and the buyer to ensure that mass production is feasible and
cost effective.
Patterns - Designers make formal drawings
indicating the position of seams, folds, darts, etc., but in many cases
patterns are translated from the rough sketches by draftsmen.
Samples - Designers garments are made up for
the show or private clients. In wholesale manufacture, samples are made up
before mass production begins and the designer makes any necessary adjustments.
Changes may be required to suit production/budgetary requirements.
Presentation -
Designers are required to present their design work to clients. Effective
presentation is essential for designers. They do so through fashion shows,
selling to individuals or retail buyers. Designers market their work and give
advice to clients about adaptations- types of fabric which can be used,
different dimensions, production problems etc. This is a major aspect of the
work for many designers.
PERSONAL CHARACTERISTICS
Fashion designers should be artistic and creative. They should be
able to express their ideas in sketches. They may not be brilliant artists but
must be able to combine colors, shades and tones. Designers have a flair for
creating with fabric and know how to use textiles effectively. Designers need
visual imaginary and the ability to think in three-dimensions to translate into
garments what they visualize. They must be fashion conscious and must be aware
of market's requirements. An understanding of the market and customer lifestyle
is required, so that designs are suitable for people they are made for.
Designers must be good communicators. The work involved with
selling, and persuading and influencing are required.
Self-employed/freelance designers need business acumen. Top
designers must be highly original and inventive. Sketching is not possible at shows;
therefore designers must be observant and must have a good memory.
Fashion Industry
Design Department
Manufacturing units work on a large scale. They employ designers,
cutting assistants, sketching assistants, junior designers.
Cutting assistants have to cut samples as per specifications of
the designer. This is followed by draping and garment construction. Sketching
assistants make the technical sketches of the garments which are passed on to
cutting assistants. From the making of Specification drawings which decide how
a garment has to be fabricated to the selection of fabrics is often the duty of
the sketching assistant.
Junior designers generally do the first pattern cutting.
They assemble the first samples with fabrics they have selected
from the market.
Marketing and merchandising
Fashion trends are constantly changing the people in merchandising
and marketing have a good knowledge of fashion trends, of sales data and the
organizations marketing objectives. Based on this information the marketing
department plans the company's overall direction. It determines the price
product requirement, and hence they often work with the styling department when
a new product in conceived.
Manufacturing Department
The production manager is at the head of the manufacturing unit.
He is responsible for scheduling work goals, training of workers, managing all
activities in' order to maintain quality in production. The production manager
oversees the work of pattern cutting from pattern grading, spreading and
marketing to cutting, assembling and finishing. With the production manager are
production assistants who supervise the work at each stage.
The production pattern maker makes the first 'master pattern' of
the garment on tough paper. This master pattern is made in close coordination
with the fashion designing department. The master pattern is made into a number
of sizes. Each piece of the garment is represented by a piece of the' pattern.
The fabric is spread out and patterns are cut. The pieces are assembled for the
machine operator and finally finished by handwork.
This is the process where a number of people are employed in large
manufacturing industries while in smaller units the same persons may be, doing
a number of tasks.
Fashion coordinators coordinate with the buyer and the production
manager. The fashion coordinator makes sure production schedules are kept,
meets buyers goes through specifications for fabrics, colors, designs and keeps
an eye on the quality. When buyers give their own designs, the coordinator
helps decide the fabric colors and accessories that should be used to suit the
designs. They explain the design to the production pattern makers and get
Sample pieces made. The sample is draped on a dummy to see if some
changes in details or style are 'required. Once the sample is finalized, its
pieces are measured precisely. It is the coordinator who suggests how the cloth
should be cut so as to minimize wastage. The garment is then and finally
presented or sale.
TRAINING
Fashion,
designing courses are generally offered to students after +2. The course
imparts training in all the aspects-of garment manufacture. However, the quality
of training varies from institute to institute. There are very prestigious and
competitive courses in fashion technology offered by National Institute
Of Fashion Technology, New Delhi which has gained tremendous
applause for training perhaps some very Prominent fashion designers. Sophia
Polytechnic in Bombay too is a well-known
training school. Fashion Designers, however, are being trained by some newer
institutes also. In the courses section the reader find a complete description
of the courses at NIFT New Delhi, Sophia - Bombay and the addresses of some
polytechnics in Delhi. Students in other parts of the country are advised to
visit local polytechnics and vocational training institutes for courses in
fashion design.
National institute of Fashion
Technology
NIFT offers professional programmers in the areas of Design,
Technology & Management for the Garment Industry. NIFT is the premier
educational institute dedicated to imparting professional training to men and
women, aspiring for a career in different areas of the fashion industry. The
medium of instruction for all teaching programmers is English.
Accessory Design
This three year diploma programmer introduces students to basic
design concepts, visualization techniques, manipulation of materials and
techniques of interpretation, leading to the creation of costume jewelry and
accessories in various materials and traditional Indian craft styles. Students
are taught portfolio and presentation techniques, given marketing inputs and
trained in design management.
This programmer offers careers as Design Coordinators,
Managers and prepares them for entry into the emerging market of
accessory export from India.
Fashion Design
The curriculum for this three years diploma programmer covers the
development of the garment from source of inspiration to the finished product.
Technical aspects like fashion art, patternmaking,
Garment construction,
grading and draping are taught and practiced. Subjects like History
Students are taught presentation techniques, organization of shows
and preparation of Art portfolio to link
aspects of creative marketing in the curriculum. Individual creativity is
articulated into design collections and projects. This programmer offers
students the opportunity to take up positions as Fashion Coordinators,
Stylists, Patternmakers and Designers. Apparel Marketing and Merchandising this
course is a specialized two year post graduate diploma programmer which covers
practical aspects of the fashion industry, with a focus on marketing &
merchandising. Students undergo rigorous training
And buying, merchandising, retail operations, fashion coordination,
advertising, forecasting, international marketing, trade documentation and
project formulation.
They are exposed to creative merchandising/ marketing following domestic and international
marketing practices, forecasting & other factors. 'Raining is also imparted
in computer applications in business and the students are also given production
intend inputs to develop competitive professionals. this programmer prepares
students for careers in middle management level in functional areas of
international marketing, retail & inventory management.
Garment
Manufacturing Technology
This two year postgraduate level diploma programmer covers aspects
of optimal resource utilization and timely delivery of quality merchandise to
customers.
The syllabus is practical, based on classroom and laboratory
simulation of current factory and business trends. It includes subjects such as
business administration, industry and engineering concepts and techniques of production
patternmaking, strategic planning and an in-depth knowledge of seams, stitches
and machine types. Time and motion studies are applied to critical activities
like spreading, marking and cutting, ensuring high standards of quality control
and garment specification.
This programmer prepares students for careers in middle management
levels in garment manufacturing firms. The graduates are employed as Production
Managers. While trained in assembly-line simulations, they are also capable of
handling job-work with tailor based units. Graduates with engineering
background are more suited for this course.
Leather
Garment Design and Technology
The course has inputs on Production System and Garment engineering
skills, leather garments manufacturing processes, design forecast and awareness
and skills, patternmaking techniques and concepts, garment specifications and
international size charts, selection of trimmings etc.
This is a modular programmer, which allows the students to specialize
either as Designers/Stylists or Managers in a Leather company.
FASHION DESIGNING inter-related aspects of Knitwear and knitted
product design, along with the required aspects of technology.
The course aims to prepare students who understand the important
combination of creativity with a sound knowledge of materials and processes.
Technical aspects like fashion art, patternmaking, garment
construction and grading are included. The training will develop skills in the
student to produce a range of knitted products which demonstrate research,
analysis, costing, technology application and design to a professional
standard. Industry in ernship will provide students with awareness and
experience of the related aspects of the business and industry.
The programmer will enable students to enter the knitted products
industry as fully functioning designers who are business/technology aware.
Textile
Design and Development
The Textile Design and Development has inputs which has both
design and technology. The course is designed to explain the concepts of
textile design from the stage of the original fiber till the final product.
The course is a two year master’s course after graduation and
includes inputs of textile, sketching, printing, weaving and computer
application to cover woven, print and embroidery designs. In the final year,
the students will be mostly doing practical
to take up careers as Textile Design Technologists, in Print Houses,
handloom industry, Mills Sector and the Garment Export Houses.
FASHION PHOTOGRAPHY
Fashion is a very versatile field in terms of careers. Fashion
Photography is a profession as well as an art Fashion
Photography
is an opening for the fashion form. You must have interest in visuals, attentive
sensitive Journalists. In fashion photography the entire ness to color and
shape and shadow, interest in Puts of style are given their simultaneous express-
light, in observing how color look on certain days,
The fabrics, the stylists, the designer, the model, for example
on dull days, or gold sunsets. For
Fashion Photography, one must have a flair for
Vouch of our advertising is lifestyle advertising, which fashion,'
and an interest in style, in fact involves not really fashion Photography. In
India fashion met in the whole world of fashion. It has to be
Photography is still at a nascent stage, though it is almost a
passion. Lot of photography can be; rowing. At the moment it is generally
confined to learn from reading. Technical instruction, in the advertising of textiles
because the big advertising is formal sense, is not necessary. Much techniques
or the textile houses rather than the much smaller can be learned simply by
assisting other photo readymade garment sector. Added to this there is a graphics.
Mall market restricted to a glamour market. Apart
TEXTILE DESIGN
Textiles and yarns are of many kinds and are used for making
garments, furnishings, 'carpets, towels, lace, net, embroidery, etc. Fabrics
may be woven, knitted or printed. Designers specialize in designing fabric for
men's suit, ladies' dress or furnishing fabrics.
Textile designing is a very technical subject today as a
combination of methods is used. The Indian textile designer today has become
prominent in the world market as he has skillfully blended the traditional
textures and dyes the modern market needs.
Creative ability and good technical knowledge is essential. The
textile designer must have
knowledge of yarn making, weaving, knitting g, dyeing and finishing processes,
including the knowledge of different types of looms, knitting machines,
printing processes including block, stencil, roller and silkscreens.
NATUREOFWORK
Textile designing involves design research. This involves an
understanding of what the customer requires and which designs are likely to
sell. Fashion and design trends are important and so are popular Colors, yarns
etc. Trends in the trade have to be forecasted since a product may take a year
sometime to reach the market. Having studied current trends of fashion,
designers apply their creativity to produce designs to suit the market. Rough
sketches are used to outline basic ideas.
The designer takes into consideration the use of the fabric, its
durability, weight, texture, etc. Sketches are transferred to detailed
technical specifications, to be put on machines, looms or printing tables. The
Specific construction of designs is presented on graph paper or through
CAD (computer aided design) systems.
Technical translations are used to produce samples of cloth. The
designer works in liaison with technicians and technologists, making necessary adjustments
to the designs, the design manager and sales and marketing staff, select
samples from the range for the market. It is vitally important for textile designers
to keep abreast with the market through trade fairs and visiting clients. Effective
presentation, of their work determines the overall success of the design or the
designer. Designer’s maybe involved in adaptations and modifications relating
to the color, price, after designs are sold.
PERSONAL CHARACTERISTICS
Designers are creative people and very talented. They have a flair
for the work they do. They have a good eye for color and ability to work with
details. Innovativeness is essential. Designers should be fashion conscious and
able to anticipate customers' requirements.
Technical knowledge is a prerequisite.
Designers need the ability to communicate effectively and should
be able to persuade and influence people. Since the work is as much concerned
with selling as with creativity.
EMPLOYMENT AVENUES
Textile designers have scope for employment with' textile
manufacturing industries. They also work with cottage industries, small scale
industries and as Entrepreneurs, with a growing market for exports of textiles,
textile designers find employment with export houses as well as large-scale
industries catering to the national and international markets. Many textile
designers work as free lancers offering their designs to various industries.
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