Fashion is a very versatile field in terms of careers. Photography is an opening for the fashion sensitive journalists. In fashion photography all the inputs of style are given their simultaneous expression: the fabrics, the stylists, the designer, the model and the fashion photographer.
Much of our advertising is lifestyle advertising, which is not really fashion Photography. In India fashion photography is still at a nascent stage, though it is growing. At the moment it is generally confined to advertising of textiles because the big advertising is or the textile houses rather than the much smaller readymade garment sector. Added to this there is a small market restricted to a glamour market. Apart room the odd page in the weekend newspapers, there s little space available for a photo spread on fashion that would give the viewer an opportunity to understand the style of the fashion photographer. The concern yet is not so much to bring out the style of particular professional so as to make it distinctive ad recognizable in the eye of the Viewer.
NATURE OF WORK
Fashion photography is basically the advertising of clothes. Specialist In this field develop a style or feel) to their work which perhaps may be appropriate to the requirements of one section of the fashion industry. Often the photographer attempts to capture an atmosphere at the expense of detail in the clothes themselves. A garment often sell because they are associated with a certain age group or style, a fashion photographer attempts to reinforce this photography is probably the most competitive area of work today and is therefore not easy to break into,
It is a training of the eye, and no amount of technical training and information can make you see things, unless you have that inner ab1il1ity. Equipment, training is all secondary some of the masters worked with very Simple equipment, though of course technology helps. But the basic prerequisite is an intelligent, curious and perceptive mind.
Fashion Photography is a profession as well as an art form. You must have interest in visuals, attentive sensitiveness to color and shape and shadow, interest in light, in observing how colors look on certain days, for example on dull days, or gold sunsets. For Fashion Photography, one must have a flair for fashion,' and an interest in style, in fact an involvement in the whole world of fashion. It has to be almost a passion. Lot of photography can be learnt from reading. Technical instruction, in the formal sense, is not necessary. Many techniques can be learned simply by assisting other photographers.
COURSES IN PHOTOGRAPHY
Bachelor’s courses in Art (5 years) offer specialized photography courses. 1he reader rnay refer to the chapter on art for information on Art Institutions. However, Photography as a .course IS offered by some institutions and universities. The course is of one year duration and Diploma is awarded.
Fashion modeling is considered glamorous, thrilling and lucrative. However, potential models should be aware that it is a tough, competitive, insecure and short lived career, before committing themselves to a full time career in modeling. The two main areas of modeling are fashion shows and fashion photography. There is overlap between these two areas and many models do both.
Fashion modeling focuses on clothing design and manufacture. The trend setting fashion houses produce collections 'of exclusively designed 'garments' or even accessories. In fashion shows the press, customers, buyers from the most exclusive shops etc. are welcomed. The trends in fashion business are set at such shows.
NATURE OF WORK
In live fashion shows fashion models display clothes and accessories to potential customers in a professionally choreographed setting and hence to the best effect. In fashion photographs they model to the requirements of the photographer. The two specialism demand quite different qualities, but there is much overlap and many models do both.
Designers who build up prototype garments on the model are ramp modeled in fashion shows.
Displaying garments involves details such as how clothes hang the seams and the hems. Models walk with natural, flowing movements, bringing attention of the spectators and allowing close scrutiny. They also answer questions about the clothes. Models often work freelance.
Photographic models work in the studio or on location. Some famous models obtain work with fashion and women's magazines. They also feature in the non-fashion sections such as furniture and carpets.
Models also work in advertising and for magazines for promoting fashion and other products. Models that have exceptionally attractive hair or eyes, may specialize in modeling particular products, such as shampoo or beauty products.
Photographic sessions are long, strenuous and demanding. Models pose for long periods and have to be cooperative and patient while the photographer adjusts the light, set etc. They have to follow instructive even for changing facial expressions, for looking relaxed, natural and lively.
Fashion models body should be well proportioned with good, attractive features, healthy complexion, even teeth and Lustrous hair. Those with an interesting appearance, rather than classical beauty, are often preferred.
Photographic models need to be highly photogenic.
Good health, a high standard of physical fitness, good physical coordination is essential. Models should have a pleasant, outgoing personality. They should be able to work in a group and have interest in drama and dance.
Models may have to spend long periods waiting. Hence they must be patient and interested even when tired or bored. Self-confidence is needed but models able to accept criticism and rejection.
Modeling needs a professional approach.
Training facilities are limited in our country. However, fashion houses, some ad agencies, fashion show organizers do impart training to their models before they present a show.